Jay Z and Kanye are the kings who embody that good ole Roc-A-Fella music, while simultaneously pushing the standards of what it is to be a rapper/producer/musician. The Throne has always been at the forefront of culture, which is evident by their respective regimes in the form of Roc Nation and G.O.O.D Music.

Jay and Ye have always been unstoppable individually no matter what era of music the world around them was in, or rather no matter what era they told the world to be in. Watch the Throne paraded the kings, nay, the gods of rap to their loyal subjects and certified what the world already knew – these guys are the best out so don’t step on their robes, bad enough they let {us} step on their globe. Everything from the sounds to the imagery signified being in the midst of sovereignty.

The concept art of Watch the Throne II will build on the legacy, and status of the pair of rulers. The approach for “II” also builds off of its predecessor, establishing imagery rooted in stability lasting throughout time. Inspired by the Egyptian kings/gods, the cover art shows the kings on the throne sitting side by side. To further enhance the idea of divinity, the beings are distorted to remind the people that they are still not worthy to bask in the entire glory of The Throne. Just as the monuments to the gods have lasted the test of time and are architectural marvels thousands of years after first being erected, so too will the music from The Throne inspire millions of people years to come after we’re all dead and gone. The mastery and extravagance of The Throne and their greatness will last, waiting to be discovered by any who seek great music and accomplishment.

Previous
Previous

Theory: Hyperfocus