brewing up some tunes.

 

“Uni-Tea brings people together through two universal experiences, tea and music. It promotes unity amongst the human race and aims to education, entertain and engage their community with positivity and wellness” - Quentin X. Fletcher (Co-Founder).

Seeking to combine 2 distinct vessels used to bring forms of wellness/enjoyment and “life” into people, the visual solution was to exactly that - combine. Coffee, Tea, Music all can be described with the word “heat” when discussing their optimal, enjoyable states. Making sure “heat” was a component of combining all 3 pillars of the company’s offering led the creativity. Once “merging” became the direction, carrying that out not only from the components of the brand’s offering but from the name of the brand itself fell into place. Using the “U” of Uni-Tea’ which graphically resembles a cup rounded out an identifiable mark, that was abstracted to show “Art. Music, Indigenous rhythms, Tech, and Culture” - key components of the brand.

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