the name says it all.

Described as a “Melting Pot of Art. Emphasis on Music, Fashion, Entertainment, and Culture of the DMV.” , the logo for Just Vibe needed to visually articulate what the brand provides.

Paying homage to DMV streetwear brands that are engrained into the style culture of the DMV, a wordmark style presents familiarity with a chic type which evokes “vibe”. To represent the melting pot aspect of the brand, the letters of the wordmark flow and merge into one another as those elements “vibe” as well. Colors reminiscent of mood lighting, strobe lighting, ambiance lighting carry the emphasis on art, music, “being in the zone”, and care free enjoyment which are important to the brand.