Courses, Colombia,
Curriculum, Cuba
The Kellogg School of Management at Northwestern University’s Global Initiatives in Management (GIM) program needed branding for their 2016 trip to Cuba and Colombia.
The GIM is a program where “more than 250 students per year elect to experience international markets in person and dig deep into a specific topic or sector” - Kellogg.
Seeking an emblem and clothing for the group of students partaking in the program, The 2016 trip consisted of travelling to two countries with very vibrant cultures. The idea was to graphically link the two locations, to represent the fluidity of not only moving from one location to another, but also the transition of taking what is learned throughout wherever someone goes.