vision, purpose, brotherhood.

Iota Phi Theta Fraternity Inc, was seeking a modernized, clean and updated aesthetic for their One Iota social network platform. A web presence revitalization which honors the legacy and tradition of their fraternity while ushering in a new template that their affiliates and chapters could follow led the design for their site.

The task required not only a redesign for current pages of the existing website but also the creation of a more robust e-commerce section that would respond better to their product and memorabilia offerings.